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- Upcoming BEV model represents the next step in the company’s Momentum 2030 product strategy for the Canadian market
- The new BEV will be sold alongside the Outlander PHEV, Canada’s best-selling plug-in hybrid vehicle and the world’s first plug-in hybrid SUV
- The new BEV will be sourced from Mitsubishi Motors’ Alliance partner, Nissan Motor Co. and based on the next-generation Nissan LEAF
MISSISSAUGA, ON, May 7, 2025 – Mitsubishi Motor Sales of Canada (MMSCAN) today confirmed the next step in the brand’s march toward its North American business plan, dubbed Momentum 2030. Among other commitments, the plan promised the launch of “a new or significantly revised vehicle every year between 2026 and 2030.” That promise has already started with the recent debut of the revised 2025 Outlander SUV.
Today’s announcement confirms that Mitsubishi Motors will work with its Alliance partner, Nissan Motor Co. Ltd., to bring a battery electric vehicle (BEV) to market in the United States and Canada. The vehicle will be based on the next-generation Nissan LEAF and will be available starting in summer 2026 at dealer partners across both countries. More details about the vehicle, including naming, design, technical specifications, pricing and on-sale timing will be the subject of future announcements.
“Mitsubishi Motors continues to see positive growth in Canada with a lineup that supports the vehicle preferences of Canadians,” said Kenichi Kawaji, President and CEO, MMSCAN. “Our Momentum 2030 business plan set out a path to the future for our dealer partners and this upcoming BEV is an exciting next step in us delivering on that plan.”
The market for electrified vehicles continues to grow in Canada, and Mitsubishi Motors has supported that with the Outlander PHEV continuing to be the best-selling plug-in hybrid vehicle in the country. But the brand’s history with EVs goes back much further, with Mitsubishi Motors offering the world’s first mass-produced electric – the i-MiEV – which went on sale in Canada in 2012. The Outlander PHEV was Canada’s first plug-in hybrid SUV when it went on sale in 2018.
“We believe Canadians today want a mix of powertrain options,” Kawaji said. “Adding a battery electric vehicle to our lineup will deliver a blend of internal combustion engines, plug-in hybrids and electric vehicles, so that our customers have the choice of technology that best suits their needs.”
The path to Mitsubishi Motors Momentum 2030 is defined by four key points:
- A path to electrification
- A path to a renewed and expanded product line-up that will strengthen Mitsubishi Motors in Canada
- A path to a modernized retail sales model
- A path to a strengthened partnership with the dealer network and sales growth
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